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When you set up a new Google Ads account, Google wants to run ads “automatically” for you on all types of Google advertising that make them more money at your expense. The Google™ Search Ads Guide shows how to run cost-effective Google Search Ads yourself.

When you start a new Campaign, Google wants you to run types of Google ads that make them more money than Google Search Ads. The Guide shows how to set up your Campaign so you only run ads on Google Search that make you the most money.

See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.

Here’s the key to successful Ads

You set up each Ad Group to target single keywords that you know your desired customers put into Google Search — So every ad shows the words they just put into Google Search and why your product is better than you competitors for those precise words — You set the MAX Cost Per Click for each Ad Group, so you spend money each month on the keywords that make you the most money.

The Guide shows how to set the MAX Cost Per Click for each Ad Group so your ads run for almost every Google search during all your scheduled hours and at a Cost Per Click that makes the most money.

Search Terms are the actual words that people put into Google Search when Google actually ran your precisely targeted ads. Your ads create a precise dataset of the words people use to search for your specific products and services in your sales locations. Examine this dataset to identify new Search Keywords to create new Ad Groups and add to your Negative Keywords list.

Negative Keywords are words that non-buyers put into Google Search. Costly clicks from these non-buyers waste most of you budget until you list them as Negative Keywords, so Google stops running ads when people put those words into Google Search.

Assets are images or text snippets that can be added to your ads. 60% of people do Google Searches on cell phones. Force Google to display your entire sales pitch on small cell phone screens for each of your specific Search Keywords. Don’t let Google hide your targeted sales pitches or clutter your ads with random Assets. The Google™ Search Ads Guide shows how.

You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.

Can I Run Successful Ads?

91% of people use Google search. People see your ad when they’re looking to buy your products or services.

• Only Google Search Ads let you precisely target customers so you don’t waste money running ads to non-buyers. The Google™ Search Ads Guide shows how step by step.

• You can write great ads, because you know why customers buy your products or services instead of competitors.

• You run ads to the right people, because you know the words that your desired customers put into Google Search when they look for each of your products or services.

• You know how much to pay Google for ads, because you know how much money you make on each product. The Google™ Search Ads Guide shows you the actual results for the last 30 days of competitive bidding so you don’t pay more than you need to.

The Google™ Search Ads Guide controls the Cost Per Click for individual Search Keywords.

• You only pay Google what each product or service is worth to your business each month.

• People ALWAYS see the words they just put into Google Search and why your product or service is better than competitors.

• People see your entire compact, precisely-targeted ad for those specific Search Keywords on their small cell phone screen.

See How The Google™ Search Ads Guide Works

In This 2-Minute Video

Scroll over the video and click the play button on bottom-left.