Run Google™ Search Ads So You Make The Most Money

Get More Customers — Much lower costs — Save time

Have you run Google Ads for years? Or just starting out?

The Google Search Ads Guide gets you customers you want month after month.

• See 21 ways to lower costs so you don’t pay Google too much!

• Step-by-step screenshots of the latest Google Ads program make it easy.

• Schedule 1-on-1 coaching to set up new ads or improve performance.

• After your ads are set up properly, it only takes 30 minutes each month to keep up with changes in competitor bidding and your own business conditions.

You know your business. You know why customers buy your products. Ad agencies run expensive ads to non-buyers. They don’t understand your business and use standard Google AI program settings that waste your money. The Google Search Ads Guide applies your business knowledge so you make the most money.

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When you set up a new Google Ads account, Google wants to run ads “automatically” for you on all types of Google advertising that make them more money at your expense. The Google Search Ads Guide shows how to run cost-effective Google Search Ads yourself.

When you start a new Campaign, Google wants you to run types of Google ads that make them more money than Google Search Ads. The Guide shows how to set up your Campaign so you only run ads on Google Search that make you the most money.

See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.

You set up each Ad Group to target single keywords that you know your desired customers put into Google Search — So every ad shows the words they just put into Google Search and why your product is better than you competitors for those precise words — You set the MAX Cost Per Click for each Ad Group, so you spend money each month on the keywords that make you the most money.

The Guide shows how to set the MAX Cost Per Click for each Ad Group so your ads run for almost every Google search during all your scheduled hours and at a Cost Per Click that makes the most money.

Search Terms are the actual words that people put into Google Search when Google actually ran your precisely targeted ads. You applied your human intelligence to Google’s precise data to create a precise dataset for your specific business and sales territory during the last 30 days. Examine this dataset to identify new Search Keywords to create new Ad Groups and add to your Negative Keywords list.

Negative Keywords are words that non-buyers put into Google Search. Costly clicks from these non-buyers waste most of you budget until you list them as Negative Keywords, so Google stops running ads when people put those words into Google Search.

60% of people do Google Searches on cell phones. Force Google to display your compact ads on small cell phone screens so people see you entire sales pitches for specific Search Keywords. Don’t let Google hide your targeted sales pitches with random Assets.

You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.

Can I Run Successful Ads?

91% of people use Google search. People see your ad when they’re looking to buy your product.

• Only Google Search Ads let you precisely target customers so you don’t waste money running ads to non-buyers.

• You can write great ads, because you know why customers buy your products.

• You run ads to the right people, because you know words your customers put into Google Search when they look for your product.

• You know how much to pay Google for ads, because you know how much money you make on each product.

The Google Search Ads Guide controls the Cost Per Click for individual Search Keywords.

• Every ad you run shows why your product is better than your competitors for those specific words.

• People ALWAYS see the words they just put into Google Search.

• People see your entire compact, precisely-targeted ad on their small cell phone screen.

See How The Guide Works In This 2-Minute Video

Scroll over the video and click the play button on bottom-left