Get More Customers and Lower Google Ad Costs
1-on-1 Coaching Makes It Easy
The Google™ Search Ads Guide shows how to set up ads that make you the most money with minimal effort.
Step-by-step screenshots show 21 ways to get customers that make you money with the lowest possible Google ad costs.
Schedule a 1-on-1 coaching session to set up one sample ad together, so you can set up more ads the same way yourself.
Everything we do is in The Google™ Search Ads Guide.
After your ads run, schedule a quick review session to make sure that your ads are working the way you want.
Your ads make you money month after month.
Order The Google™ Search Ads Guide $79.95 USD
Your Membership let’s you login to The Google™ Search Ads Guide and schedule 1-on-1 Coaching for one year.
1-on-1 Coaching Sessions
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Why The Google™ Search Ads Guide Makes You Money
Google™ Search Ads are the best type of advertising
91% of people use Google™ Search.
People see your ad when they’re looking to buy your products or services.
You can precisely target customers so you don’t waste money on non-buyers.
run ads yourself, because you know your customers
You know the words that your desired customers put into Google™ Search.
You know why they buy your products instead of competitors.
You know how much you make on each product sale.
Set Up Ads Properly to Make the most Money
The Google™ Search Ads Guide takes advantage of your business knowledge and specific settings in the Google Ads program.
People always see the words they just put into Google™ Search and why your product is better than competitors on their small cell phone screens. 60% of people do Google™ Search on cell phones.
You run the right ads to the right people at the right price.
You don’t pay Google more than you need to based on actual results.
Here’s What You’ll Find in The Google™ Search Ads Guide
Each step shows screenshots of the Google Ads program with detailed instructions.
When you set up a new Google Ads account, Google wants to run ads “automatically” for you on all types of Google advertising that makes Google more money at your expense.
The Google™ Search Ads Guide shows how to run cost-effective Google Search Ads yourself.
Run All Your Ads in the Same Search Ad Campaign
It takes too much time to control Google costs and manage multiple campaigns that have the same sales locations.
The Google™ Search Ads Guide shows how to control the Cost Per Click for all your products on a single Ad Groups page.
See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.
You build a Campaign by creating Ad Groups to run ads. Each Ad Group has a name, one or more search keywords, one or more ads and a Cost Per Click bid.
The Google™ Search Ads Guide shows how to create Ad Groups in a special way to make the most money.
set up each ad group the same way
Only put single Search Keywords into each Ad Group
Select single keywords that you know your desired customers put into Google Search. You can have separate Ad Groups with separate Keywords for the same product.
Set up the ad in each Ad Group to show the same words they just put into Google Search in Headline 1 and why your product is better than you competitors in Headline 2 and Description 1 for those precise words
Set the MAX Cost Per Click for each Ad Group, so you spend money on the keywords that make you the most money.
The Guide shows how to set the MAX Cost Per Click for each Ad Group so your ads run for almost every Google search during all your scheduled hours with the Cost Per Click that makes you the most money. Google tricks most advertisers to pay too much.
Search Terms are the actual words that people put into Google Search when Google actually ran each ad. Your ads create a precise dataset of the words people actually use to search for your specific products and services in your sales locations. Examine this dataset to identify new Search Keywords to create new Ad Groups and single words to add to your Negative Keywords list.
Negative Keywords are words that non-buyers put into Google Search. Costly clicks from these non-buyers waste most of you budget until you list them as Negative Keywords, so Google stops running ads when people put those words into Google Search.
Assets are images or text that Google adds to your ads. 60% of people do Google Searches on cell phones. Force Google to display your entire compact ads on their small cell phone screens. Don’t let Google hide your targeted sales pitches or clutter your ads with random Assets. The Google™ Search Ads Guide shows how.
You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.
Rich Bruns Email me — richbruns@richbruns.com
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