The Google Ads program pages and strategies remain the same for Google Search Ads. I renamed my website from AdWords GamePlan to The Rich Bruns Guide and Coaching for Google Ads — my Member instructions keep up-to-date with changes in the Google program, but the same Method = Strategy continues to be the same as it was for AdWords GamePlan, PlayBook and Recipe ten years ago. Only Google search ads let you precisely target your best customers, if you set up your ads properly. No other Internet advertising solution provides small businesses such low costs with minimal time invested. And that’s what my Method does for you.