#1  Run Ads Yourself

You Know Your Customers

You know how much money you make on each product, the words customers put into Google search for each product and why they buy your product instead of your competitors. You can write better ads than any ad agency, because you know your customers. And you won’t waste money running expensive ads to the wrong people.

#2  Run Ads to the Right People

When They’re Looking for Your Product on Google Search

• Choose search words for products that make you money. 

• Don’t let Google run ads for broad match search words that you don’t choose.

• Select postal codes to control where your ads run.

#3  Run the Right Ads

Write Custom Ads For Specific Search Words

• Show people the same words they just put Into Google Search

• Explain why your product is better than the other six ads that they see.

#4  Don’t Pay Too Much

Run More Ads with a Lower Cost Per Click

• Set a Manual Maximum Cost Per Click Bid for Specific Search Words.

• Don’t let Google “Optimize” the Cost Per Click higher than your Manual Bid.

• Tightly control your total monthly Google bill.

• Spend more on search words for products that make you more money.

• Run more ads at the same cost for search words that have less competition and a lower cost per click. 

#5  Get Started Fast with Coaching

Let’s Set Up Your First Ads Together

• In our first 90-minute session, we select campaign settings and set up your first Ad Group. It's easy to run more ads the same way after you know how.

• Everything we do is in the Member Guide, but it’s a lot easier when we get started together.

• After your ads run, I’ll take a look at your ads in read-only mode and email you suggestions.

• Schedule follow up sessions, if you want.

Schedule a convenient time in the next few days. I’ll call you to start our session and explain how we can look at your computer screen and set up your Google Ads program together. You make all the moves, so you learn how to run cost-effective ads yourself.