Rich Bruns Guide℠ & Coaching for Google™ Search Ads

View Original

10 Rules to Run Successful Ads

Rich Bruns

The Rich Bruns Method for Google Ads

The Advertising Solution for Small Business

Expert Guide and Coaching Targets Your Best Customers

Learn More at www.RichBruns.com

How The Method Works

  • Use these 10 Rules as a checklist.

  • Schedule a Coaching session to set things up together.

  • So you can run more ads the same way on your own.

  • Tune bids scientifically in 15 minutes to gain competitive advantage

  • I keep the Member Guide up to date with changes in the Google Ads program.

#1    Run Ads on Google Search

  • Target The Customers You Want

  • Don’t Waste Money on Non-Buyers

  • Google Search Has Better Targeting Than Other Advertising

#2    Run Ads Yourself

  • You Know Why Your Best Customers Buy

  • And Which Products Make You Money

  • Ad Agencies Don’t Know Your Business

  • Google sales people want Google to make more money.

#3    Build One Google Search Ad Campaign

  • Single Campaign Is Easy to Set Up and Manage

  • Simple Ad Template to Run All Ads

  • Run Multiple Business Websites in a Single Campaign

  • Control Monthly Google Budget Easily

  • Manage Costs for All Your Products in 15 Minutes

Select Campaign Settings to Control Costs

Don’t Let Google Set Up Ads for You

#4    BIDDING > Select Manual CPC - Maximum Cost Per Click

  • Manual Bids Limit the MAXimum Cost for Clicks to Your Website

  • Don’t Let Google Increase the Cost Per Click Higher Than Your Bid

  • Don’t Select Google Optimizations, Goals, Enhanced CPC ..

#5    Set The DAILY BUDGET Higher Than Your ACTUAL DAILY COSTS

  • You Want Google to Run Ads Every Time Your Bid is High Enough

  • You Don’t Want Google to Not Run Ads Randomly Because You Hit Daily Budget Limit

  • Set MAX CPC Bids to Control ACTUAL DAILY COSTS

  • Set MAX CPC Bids to Control Your Spend on Each Product

Build Every Ad Group the Same Way

It’s Easy to Run More Ads After You Know How

#6    Only Put Single Keywords Into Each Ad Group

  • Single Keywords Are 1, 2 or 3 Search Words

  • When People Put Keywords Into Google Search

    • Google Always Runs The Ad You Put Into That Same Ad Group

    • Google Always Runs Your Custom Ad for Those Single Keywords

#7    Set the Maximum Cost Per Click Bid for Each Ad Group

  • Because You Only Put Single Keywords Into Each Ad Group …

  • Your Ad Group Bids Set The Maximum Cost Per Click for Single Keywords

  • Bid Ad Groups, Not Keywords, To Keep Tuning Bids Simple on Single Ad Groups Page

#8    Only Put One Responsive Search Ad Into Each Ad Group

  • Write The Ad Group Keywords into the Ad for Each Ad Group

  • People Always See the Keywords That They Just Put Into Search

  • And Why Your Specific Product Is Better Than Competitors.

  • Write The Best Ad You Can to Start With

  • Beat Competitors Based On Actual Results

Simple & Fast With Scientific Accuracy

#9     Tune Ad Group Bids Scientifically

  • Run More Ads with Lower Costs

  • One Simple Page Shows Competitive Bidding Advantages 

  • Adjust Bids for All Your Products in 15 Minutes

#10   Test Ads to Increase Clicks

  • Find Out What Your Customers Want

  • “That’s just what I’m looking for”

  • Simple , Fast and Scientific

    • Run New Ad 200 Time For Statistical Accuracy

    • Test New Concepts in Ad Group That Runs Most Often for Fast Results

    • Migrate Winning Ad Copy to Other Ad Groups and Your Website