Here’s a quick way to boost your Google Search Ads profits.

SEARCH TERMS are the actual words that people put into Google Search when Google runs your ads. Use Search Terms to improve your Search Campaign two ways:

• Identify Keywords to build new Ad Groups.

• Find NEGATIVE KEYWORDS so you don’t run ads to non-buyers.

Go to Your Search Campaign > Keywords > Search Terms

Set TIME FRAME to the last several months, because Google recently changed which Keywords run ads.

You want to build new Ad Groups for SEARCH TERMS 

that Google actually runs ads to your desired customers.

• Recently, Google stopped running ads for SOME Keywords which few people put into Google Search, 

• Because the Cost Per Click is lower when there are few advertisers competing for those keywords.

• Google wants to make more money.

It’s worth your time to build new Ad Groups for SEARCH TERMS, because you know that Google actually runs ads for those Keywords.

• Just pick Keywords that your desired customers put into Google Search

• That show a high number of  IMPRESSIONS

• Impressions = how many times Google ran ads. 

• Sort the Impressions column to see which Search Terms run most often.

• It pays to build more Ad Groups, 

• Because you cover more search Keywords.

• And you get a lower Cost Per Click since fewer advertisers compete for more these specific keywords.

Look for NEGATIVE KEYWORDS

Tell Google to never run ads when people put these single words into Google Search. You’ll be surprised how many ads Google has been running to non-buyers.

Stop running ads to non-buyers with NEGATIVE KEYWORDS

• Go to Your Search Campaign > Keywords > Negative Keywords

• Enter single words as Negative Keywords

• At the Campaign Level, not Account Level

• One Phrase Match word per line enclosed with double quote marks

• Example “free” would not allow ads where the word free is in the Search box.

In a couple hours, you can make some serious money. 

See step-by-step instructions: 

     The Google Search Ads Guide > Search Terms

     The Google Search Ads Guide > Negative Keywords

     The Google Search Ads Guide > Build Ad Groups

Go to www.RichBruns.com

May your business prosper in these challenging times.

— Rich Bruns