Google will change the Google Ads program in 2024 to make more money.

• Cost-effective Google Search Ads settings will still be available, but hidden behind layers of sub-menus.

• The Google Ads program manager promises to keep traditional Google Search Ads settings available. 

The Google Search Ads Guide shows how to find these cost-effective settings with step-by-step screenshots. It will be straight-forward to change to the new Google interface.

• Please Click APPEARANCE at the top of your Google Ads account to select “the previous design” so The Google Search Ads Guide screenshots match what you see in the Google Ads program today.

• I’ll update The Google Search Ads Guide when Google finishes experimenting with the new user interface and officially changes to the new interface design.

Google Has A Conflict of Interest

Google makes less money when you run cost-effective Google Search Ads that precisely target your own customers – so Google doesn’t make it easy to find these program settings. The Google Search Ads Guide shows how to find them.

• You force Google to only run ads when your customers put very specific words into Google Search, 

so you don’t pay Google to run ads to non-buyers.

• Every ad you run shows people the words they just put into search and why your product is better than competitors for those specific words

so you only pay for people who want your product

• You force Google to show ads the way you want with no distracting clutter

so people see your entire sales pitch on cell phones

• And and you don’t let Google hijack your Cost Per Click

so you control how much you pay for Clicks

Google’s Goal > Get The Highest Cost Per Click on Every Google Search

Google increased the average Cost Per Click 4x in the last two years.

• Google got advertisers to compete for the same keywords on Google Search.

• Google got advertisers to compete for costly top ad positions on Google Search.

More Keywords – The Google Ads program gets advertisers to run ads for more keywords – even keywords that non-buyers put into Google Search – BROAD MATCH KEYWORDS lets Google run ads on keywords they choose – when more advertisers compete for the same keywords, Google gets paid a higher Cost Per Click.

Higher Cost Per Click – Google now controls many advertisers’ Cost Per Click CPC.

•  “Optimizations”, “Goals” and “Recommendations” that let Google charge you more than the Default MAX CPC that you set for Ad Groups.

• Google runs expensive ads for a couple hours at the top of Google Search, drains that advertiser’s DAILY BUDGET, then swaps in the next advertiser to make more money each day.

You Know More About Your Business Than Google

Take control of your ads with The Google Search Ads Guide and a 1-on-1 Coaching Session.

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