Google now adds “AUTOMATED ASSETS” to your ads without asking.

• Google adds random text and page links from your website.

• Distracts from your desired sales pitches for specific keywords.

• Creates complex text that’s difficult to read on cell phones.

• You don’t know what ad people see, so you don’t know what works.

Force Google to display your ads the way you want.

You want every ad to laser focus on your product and business advantages.

• People see their own search words in Headline 1 and Headline 2.

• People see why your product is better in Description 1.

• People see why doing business with you is better in 2 Call Out Extensions.

• People always go to your desired landing page – not a random Sitelink page.

GET RID OF DISTRACTING ASSETS (Extensions)

Go to Your Search Ads Campaign > Ads and Assets > Assets

Now you see the Assets page.

• Table View = Associations  Upgraded = All.

• Callout > You should only have two Callout assets on the list.

• To change a Callout > scroll over the Callout and click on the Edit pen.

What are Callouts? 

• Text that is sometimes added to the end of any ad in your search campaign.

• So it should apply to any product.

• And explain why it’s better to work with your business than competitors.

 Remove all other Assets

they just clutter up your ads

• Click the green dot to the left of assets you want to remove.

• Then click Remove.

If you need to create 2 Callouts

• Click on Callout in the Upgrade section near the top of Assets page.

• Click on the BLUE + CIRCLE.

• Add to CAMPAIGN, Edit 2 Callouts and SAVE.

DISABLE AUTOMATED ASSETS

Otherwise Google will add junk to your ads without asking your permission.

• Upgraded = All

• Click More (3 dots) at the far right mid-page.

• Click Account-level automated assets.

• Click More (3 dots) at the far right mid-page.

• Click Advanced settings.

• Every Automated asset on the list should be marked OFF.

• If marked On > Click down arrow at right of the asset.

• Click the off CIRCLE to turn it BLUE, then Save.

• In the Reason box, select (You want to retain more control)

• Click Save.

• Click left arrow in upper left corner next to Google Ads.

• Click X to the right of page title Account-level automated assets.

• Now you should only see 2 Callouts on the Assets page.

For more information, go to https://www.richbruns.com/