Are You Wasting Money?

#1     Control Your Cost Per Click

• Go to Your Search Campaign > Settings

• Set Bidding = Manual CPC (Cost Per Click)

• Otherwise Google will charge you more 

• Than the Default CPC Cost Per Click 

• That your set for each of your Ad Groups

• If you don’t control Manual CPC

• You can’t control Google costs

• For each Product Keyword Ad Group

• Or your monthly Google costs.

#2     Run Your Ads All The Time

• Go to Your Search Campaign > Ad Groups

• Look at the chart at top of page – click up arrow at far right

• Set date range to Last 30 days and Adjust = Daily

• Keep Daily Cost lower than Daily Budget for most days.

• Otherwise, your ads don’t run 

• For all hours that you scheduled in Settings.

• Because you run out of budget.

#3     Run More Ads At Lower Costs

• Go to Your Search Campaign > Ad Groups

• Set the Cost Per Click Bid for each Ad Group so Impr.(TOP)% = 80%

• Your ads run on almost all Google searches.

• The Cost Per Click is much less than the top 2 ad positions.

• As Impr.(TOP)% goes higher than 80%

• Cost Per Click increases dramatically

• You pay a premium, but it might be worth the money - TEST

• As Impr.(TOP)% drops below 60%

• Your ads run much less often

• But Cost Per Click drops dramatically

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