Don’t Pay Too Much!

Here are some quick ways to save money this month.

#1   Don’t run ads when you don’t have a product to sell.

• When you don’t have inventory, labor, or transportation.

• When people don’t buy your product during this season.

• When profit is too low for this product at this time.

>>> ACTION   Pause or lower bids for those Ad Groups.

#2   Don’t run ads that cost too much.

• Sometimes competitors pay too much for clicks.

• Google wants advertisers to compete and pay more for the top ad positions.

• Google now controls many advertisers’ Cost Per Click.

• Set the Cost Per Click for all your Groups so you make the most money.

>>> ACTION   Keep Impr.(TOP)% between 60% and 80% for each Ad Group

• This way you run ads for most searches at a lower Cost Per Click

• Your ads run much less often below 60%

• Your ads have a much higher Cost Per Click above 80%

• Decide how to spend your money wisely.

#3   Make sure that your ads are set up properly.

• Check Campaign Settings, Ad Groups, Responsive Ads

• The Google Search Ads Guide makes this easy.

• The Blog on www.RichBruns.com has informative videos.

>>> ACTION   Schedule a 1-on-1 session with me to review your ads.

I’m happy to work with you the way you want.

• Times are available in the next few days.

• Flexible & Economical – start at $44.95 USD for 30 minutes.

• Pay for the actual time when our session ends.

• Sometimes a quick phone call is all the help you need.

• Email me richbruns@richbruns.com

• Include your phone number so I can call you. 

• Glad to help you get onto the right track.

Please recommend me to your business friends.

  Rich Bruns  www.RichBruns.com