Lead Your Customer Step by Step to Buy Your Product

• The TASKS marked below show screenshots in The Google Search Ads Guide for each Step.

• Schedule a coaching session with me to make it easy.

• You can run better ads in days at www.RichBruns.com

Step One - Run Your Ads to The Right People

Don’t waste money running ads to non-buyers.

• Select Search Keywords carefully, because Google runs your ads when people put these words into Google search. Ad Groups TASK

• Set up Negative Keywords TASK so Google doesn’t run ads - Google runs ads that they think are “related” to your chosen Search Keywords.

• Search Terms TASK are the actual words that people put into Google Search when Google actually ran your ads - this precise actual Google data details your own company’s market that you carefully defined, not speculations about general businesses in general markets in general locations.

Step Two - Show People The Right Ad for Individual Keywords

“That’s exactly what I’m looking for!”  

• People see the words they just put into Google Search. Ad Groups TASK

• And why your product is better for those specific words. Ads TASK

• Your compact sales pitch fits on small cell phone screens.

• You must force Google to show ads the way you want customers to see them.

Step Three - Pay Google The Right Price for Individual Keywords

Pay more for Keywords that make you more money.

• Control Google costs with Bidding = Manual CPC. Campaign Settings TASK

• Tune Cost Per Click Bids TASK based on precise actual results.

• Beat competitors using the Impr(TOP)% ad position metric, so you don’t pay Google more than you need to – the TOP ad position can be MUCH TOO EXPENSIVE, because Google now controls most advertisers’ Cost Per Click - most advertisers don’t realize their ads only run a couple hours each day, because they run out of DAILY BUDGET running expensive ads.

OK – Your Google Search Ads Have Done Their Job

• You have clicks to your website who liked your sales pitch.

• You paid Google less for clicks that make you the most money.

• Next your Website and Sales Team do their jobs.

Step Four - Set Up Your Website To Get Sales

If you’re getting clicks, but not getting sales

Improve Your Website.

Here are some ideas.

• 60% of people are looking at their small cell phone screens when they click on your ad and go to your Website – they will only see the top of that page.

• Put a compact text field on your homepage and send all your ad clicks to your homepage (Destination URL) - show people the same sales pitch ideas that they liked when they saw your ad about why your COMPANY is better (benefits) than your competitors for your type of product/service (not the features of a specific PRODUCT on a product page) - add links to your product pages at the end of the text field on your homepage - shows customer that you have a broad range of products which gives you more credibility, including the product that they searched for.

• If you show an image at the top of your page, it may not display for several seconds at normal Internet speeds and people won’t see your ad-tested sales pitch.

We’re the xyz experts - Many Choices - Fast Delivery - Quality with Low Prices - Call us at phone number here so we can deliver the right [product/service] to you fast. Click these links to learn more about our products: widgetx  widgety  widgetz 

• Whoever gets the customer on the phone, gets the sale – phone message “Please leave your phone number so we can call you ASAP” – an interactive phone conversation helps you qualify the customer and helps the customer know what to buy immediately - complicated web pages and required request forms can delay or prevent sales.

Please recommend me to your business friends. My best customers are referrals.

For more information, go to www.RichBruns.com