Get More Customers and Lower Google Ad Costs
1-on-1 Coaching Makes It Easy
The Google™ Search Ads Guide shows how to set up ads that make you the most money with minimal effort.
Step-by-step screenshots show 21 ways to get customers that make you money with the lowest possible Google ad costs.
Schedule a 1-on-1 coaching session to set up one sample ad together, so you know how to set up more ads the same way yourself — Everything we do is in The Google Search Ads Guide for easy reference.
After your ads run, schedule a quick review session to make sure that your ads are working the way you want.
Your ads make you money month after month.
Order The Google Search Ads Guide $79.95 USD
Your Membership let’s you login to The Google™ Search Ads Guide and schedule 1-on-1 Coaching for one year.
1-on-1 Coaching Sessions
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Why The Google™ Search Ads Guide Makes You Money
Google Search Ads are the best type of advertising
91% of people use Google Search.
People see your ad when they’re looking to buy buy your products or services.
You can precisely target customers so you don’t waste money on non-buyers.
You run ads yourself, because you know your customers
You know the words your customers put into Google Search.
Why they buy your products instead of competitors.
You know how much you make on each product sale.
You Set Up Ads Properly to Make Money
The Google Search Ads Guide takes advantage of your business knowledge and settings in the Google Ads program to make you the most money.
People always see the words they just put into Google Search and why your product is better than competitors on their small cell phone screens. 60% of people Search Google on cell phones.
You run the right ads to the right people at the right price, so your ads run all your scheduled hours and you don’t pay Google more than you need to based on actual results.
Here’s What You’ll Find in The Google™ Search Ads Guide
Each step shows screenshots of the Google Ads program with detailed instructions.
When you set up a new Google Ads account, Google wants to run ads “automatically” for you on all types of Google advertising that make them more money at your expense. The Google™ Search Ads Guide shows how to run cost-effective Google Search Ads yourself.
Run All Your Ads in the Same Campaign that you only need to set up once
Setting up multiple campaigns properly and managing them takes too much time to control Google costs and Google will eat your lunch with tricky settings if you don’t manage them properly.
The Google Search Ads Guide shows how to set up a single Google Search Ad Campaign so you control all Ad Group bids for multiple webpages and websites on a single Ad Groups page in 30 minutes each month that all have the same Location Settings that you can change anytime.
See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.
set up each ad group the same way
Only put single Search Keywords into each Ad Group
Select single keywords that you know your desired customers put into Google Search. You can have separate Ad Groups with separate Keywords for the same product.
Set up each ad to show the same words they just put into Google Search in Headline 1 and why this specific product is better than you competitors for those precise words in Headline 2 and Description 1.
Set the MAX Cost Per Click for each Ad Group, so you spend money the keywords that make you the most money.
The Guide shows how to set the MAX Cost Per Click for each Ad Group so your ads run for almost every Google search during all your scheduled hours and at a Cost Per Click that makes you the most money. Most advertisers pay Google too much.
Search Terms are the actual words that people put into Google Search when Google actually ran your precisely targeted ads. Your ads create a precise dataset of the words people use to search for your specific products and services in your sales locations. Examine this dataset to identify new Search Keywords to create new Ad Groups and add to your Negative Keywords list.
Negative Keywords are words that non-buyers put into Google Search. Costly clicks from these non-buyers waste most of you budget until you list them as Negative Keywords, so Google stops running ads when people put those words into Google Search.
Assets are images or text snippets that can be added to your ads. 60% of people do Google Searches on cell phones. Force Google to display your entire sales pitch on small cell phone screens for each of your specific Search Keywords. Don’t let Google hide your targeted sales pitches or clutter your ads with random Assets. The Google™ Search Ads Guide shows how.
You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.
How The Google™ Search Ads Guide Works
In This 2-Minute Video
Scroll over the video and click the play button on bottom-left.
Rich Bruns Email me — richbruns@richbruns.com
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