You know your customers better than AdWords. You know which customers make you money. You know words they put into Google search. And you know sales pitches that your best customers like to hear before they buy.
It pays to run ads yourself. My GamePlan for AdWords website helps you to precisely target customers that you know will make you money month after month. You run the right ads to the right customers. You pay Google less for ads and you don't pay for ads to the wrong people.