Control Your Manual Maximum Cost Per Click Bids — Google wants you to select “Goals” or “Optimizations” in program Settings, so they can charge you more than the Max CPC Bid that you set Manually for search words. You can’t run cost-effective ads, if you don’t control your Maximum CPC Bids.
Only Run Ads for Your Carefully-Chosen Search Words — You know the precise words that the customers who make you money put into Google search. Don’t let Google run ads to the wrong people who put other loosely-related “Broad Match” words into Google search — you’ll pay a fortune for bad clicks.
Run the Right Ads — Set up your ads, so people always see the same words they just put into search and why your product is better for those specific words compared to the other six competing ads. “That’s just what I’m looking for”. You need to set up the new RESPONSIVE SEARCH ADS in a specific way so Google doesn’t run experimental ads that you can’t afford.
Save Time and Money It’s easy to schedule a 90-minute coaching session with me to set up a couple ads, so you know how to run more ads the same way. After your ads run, we adjust the Cost Per Click bids for individual search words based on actual results.
Tightly control your total monthly Google costs.
Spend more on search words that make you more money on each sale
Take advantage of low competitive bids to run ads more often at lower cost.