You Pay Google Less and Run Better Ads
People always see the specific ad that you write for each product.
Beat competitors using precise bidding statistics for individual keywords.
Set cost-effect bids for all your products in 15 minutes on a single page.
How Ad Groups Work in the Google Ads Program
You run ads by building Ad Groups.
Each Ad Group contains the following items:
One or more ads.
One or more keywords. A keyword is a phrase with one or more search words that people enter into the Google search box.
Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword
One Cost Per Click bid. Google runs your ad, if your bid is high enough to beat competitors for one of the seven ad positions on the Google search results page.
The page on your website that people go to when they click on your ad.
A Simple Ad Group Template for All Your Ads
Run all your ads the same way. It's easy after you know how.
Enter Only Single Search Keywords into Each Ad Group
Google will always run the ad you write for this Ad Group,
When someone puts these words into the Google search box,
if your Cost Per Click bid is high enough to beat competitor bids for the seven ad positions
Because Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword .
There can be other words in addition to your Keywords.
Enter both PHRASE MATCH and EXACT MATCH versions of the Keywords
to give you higher ad positions for different ways people put the words into search.
Google will no longer let you enter BROAD MATCH MODIFIED + + MATCH TYPE.
But they will continue running your existing keywords.
DO NOT enter BROAD MATCH Keywords
To prevent Google from running ads to non-buyer for words you don't choose.
This would also distort your bidding and ad testing data.
Enter the AD GROUP NAME the same as the Keywords.
This makes it easy to set Cost Per Click bids on the single TUNE BIDS page.
If you are a service professional,
I recommend building your first Ad Group with the name of your profession.
For example PLUMBER so you run ads to all possible customers to start.
This single keyword would run ads for people who put PLUMBER into Google search, perhaps with other words in addition.
Google recently stopped running ads for many multiple word keywords that fewer people put into search.
After this PLUMBER Ad Group ad runs a week or so, look at All Campaigns > Your Campaign > Keywords > Search Terms
To see actual words that people put into search. that have more words in addition to PLUMBER
Build more Ad Groups for keywords that have more words in addition to PLUMBER.
For example PLUMBER NEAR ME.
Bid them higher than the PLUMBER Ad Group, so Google runs them instead of PLUMBER.
Look for NEGATIVE KEYWORDS that would waste money on clicks from non-buyers.
For most businesses, less than 10 Ad Groups run 80% of all ads.
List your top10 search phrases.
Build separate Ad Groups for each search phrase starting with #1.
Enter a MAXimum Cost Per Click Bid
You won't know the best Cost Per Click Bid
That makes you the most money,
Until your ads run.
To estimate the maximum number of clicks to your website per day
Divide the Daily Budget that you selected in Settings
By your Average Cost Per Click bid.
During the first several days
Look at the Ad Groups page often to carefully adjust bids and control spend.
Google reports are delayed by a day or two.
Look at this page to Tune Bids All Campaigns > Your Campaign > Ad Groups
See instructions in the Tune Bids section of the Member Guide.
Enter One Custom Ad for This Product
Now Google only lets you select the new RESPONSIVE SEARCH AD format.
Only enter 3 Headlines, with HEADLINE 1 and HEADLINE 2 pinned to their ad positions.
Only enter 2 Descriptions with DESCRIPTION 1 pinned to position 1.
You can't afford to let Google run random experimental ads.
For example, if you entered 7 Headlines and 3 Descriptions as Google recommends
That number of statistical permutations creates 7! x 3! = 5040 + 27 = 30,240 different ads
If you ran each ad 200 times for statistical testing accuracy, you get 200 x 30,240= 6,048,000 ad test runs
Even if you ran the ads 6,048,000 times, most ads would be poor, waste money and not get customers.
The Test Ads section of the Member Guide shows how to test ads efficiently.
You know why your customers buy this product so just run the best ad you can the first time.
Take time to write the single best ad for the specific keywords in this Ad Group
Enter the Keywords in Headline 1.
Enter the most important product benefit in Headline 2
Enter your unique product advantages over competitors
and why people need to click on your ad to see what's on your website
--- where you have plenty of space and graphics to sell them.
People will always see this ad, when they put these keywords into Google search.
Because Google Always Runs an Ad from the SAME AD GROUP That Contains the Keyword
If You Put Many Keywords and Ads In Each Ad Group
You end up with ads you can't control, improve or afford
You don't control which ad people see when they put individual words into search.
So you run the wrong ads to the wrong people.
They rarely see the best ad for the words they entered into search.
You don't control the cost per click for individual keywords so you pay Google too much.
Google data doesn't show competitive bidding statistics for individual keywords.
You can't take advantage of cost-effective bidding opportunities..
You can't run more ads with a lower cost per click with scientific precision.
Look For These Updates in the Member Guide on www.RichBruns.com
RESPONSIVE SEARCH AD FORMAT - Google requires you to create all new ads in this format, but will continue to run your existing ads. Look in the Ad Groups section.
HOW TO SET UP THE AD GROUPS PAGE - Beat competitors using precise bidding statistics for individual keywords. Look in the Tune Bids section.