Lead Your Customer Step by Step to Buy Your Product

The TASKS marked below show screenshots in The Google Search Ads Guide for each Step.
Schedule a coaching session with me to make it easy.
You can run better ads in days at www.RichBruns.com

Step One - Run Your Ads to The Right People

Don’t waste money running ads to non-buyers.

Select Search Keywords carefully, because Google runs your ads when people put these words into Google search. Ad Groups TASK
Set up Negative Keywords TASK so Google doesn’t run ads - Google runs ads that they think are “related” to your chosen Search Keywords.
Search Terms TASK are the actual words that people put into Google Search when Google actually ran your ads - this precise actual Google data details your own company’s market that you carefully defined, not speculations about general businesses in general markets in general locations.

**Step Two - Show People The Right Ad for Individual Keywords**

“That’s exactly what I’m looking for!”

People see the words they just put into Google Search. Ad Groups TASK
And why your product is better for those specific words. Ads TASK
Your compact sales pitch fits on small cell phone screens.
You must force Google to show ads the way you want customers to see them.

**Step Three - Pay Google The Right Price for Individual Keywords**

Pay more for Keywords that make you more money.

Control Google costs with Bidding = Manual CPC. Campaign Settings TASK
Tune Cost Per Click Bids TASK based on precise actual results.
Beat competitors using the Impr(TOP)% ad position metric, so you don’t pay Google more than you need to – the TOP ad position can be MUCH TOO EXPENSIVE, because Google now controls most advertisers’ Cost Per Click - most advertisers don’t realize their ads only run a couple hours each day, because they run out of DAILY BUDGET running expensive ads.

OK – Your Google Search Ads Have Done Their Job

You have clicks to your website who liked your sales pitch.
You paid Google less for clicks that make you the most money.
Next your Website and Sales Team do their jobs.

Step Four - Set Up Your Website To Get Sales

If you’re getting clicks, but not getting sales

Improve Your Website.

Here are some ideas.

60% of people are looking at their small cell phone screens when they click on your ad and go to your Website – they will only see the top of that page.
Put a compact text field on your homepage and send all your ad clicks to your homepage (Destination URL) - show people the same sales pitch ideas that they liked when they saw your ad about why your COMPANY is better (benefits) than your competitors for your type of product/service (not the features of a specific PRODUCT on a product page) - add links to your product pages at the end of the text field on your homepage - shows customer that you have a broad range of products which gives you more credibility, including the product that they searched for.
If you show an image at the top of your page, it may not display for several seconds at normal Internet speeds and people won’t see your ad-tested sales pitch.

We’re the xyz experts - Many Choices - Fast Delivery - Quality with Low Prices - Call us at phone number here so we can deliver the right [product/service] to you fast. Click these links to learn more about our products: widgetx widgety widgetz

Whoever gets the customer on the phone, gets the sale – phone message “Please leave your phone number so we can call you ASAP” – an interactive phone conversation helps you qualify the customer and helps the customer know what to buy immediately - complicated web pages and required request forms can delay or prevent sales.

Please recommend me to your business friends. My best customers are referrals.

For more information, go to www.RichBruns.com