Get Customers In A Challenging Economy

Cost-effective Google Search Ads precisely target customers with my up-to-date Google Search Ads Guide and 1-on-1 Coaching sessions at www.RichBruns.com.

KISS Keep It Simple Stupid

Apply your business judgment and take advantage of precise Google data.

The Google Search Ads Guide makes it easy.
Step-by-step screenshots of the new Google Ads program show how to run the RIGHT ADS to the RIGHT PEOPLE and AVOID COSTLY SETTINGS that make Google money at your expense.

1-on-1 Coaching Sessions Save Time and Money

We look at your Google Ads program together. I show you options that make you money. You decide what works best for your business. Everything we do has instructions in the Google Search Ads Guide for easy reference after our session.

First Session - We set up a Google Search Ad Campaign focused on your business, including a sample ad, so you know how to set up more ads the same way yourself.
Review Session - We make sure that your ads are set up properly - Precise Google data for the last 30 days shows how to adjust costs for individual keywords - TO get more customers that make you the most money each month - TO pay Google less than your competitors - TO keep up with monthly changes in your business like inventory, available labor and equipment, seasons, cash flow …

Three Critical Settings

Don’t let Google dump garbage data into your precise Search Ads Campaign.

OTHERWISE, You pay too much and you can’t improve profit BECAUSE you don’t know who saw each ad, the ad they saw or how much you paid for individual keywords.

Select Campaign Setting Bidding = Manual CPC so that Google can’t charge you more than the Default MAX CPC Cost Per Click that you set for each ad. OTHERWISE, Google runs very few, very expensive ads at the top of Google search until you run out of your Daily Budget. Your ads don’t run all your scheduled hours. You don’t control how much you pay for individual keywords or which ads run. You can’t make money if you don’t control the Cost Per Click for individual keywords.
Select Keywords Carefully Don’t let Google choose keywords for you. OTHERWISE, you waste money running ads to the wrong people. Inspect Search Terms to look for Negative Keywords that you don’t want to pay for.
Show Each Person The Right Ad The Guide details how to force Google to show each person the words that they just put into Google search in Headline 1 and why your product or service is better than competitors for those specific words in Headline 2 and Description 1 for each ad. SO your desired customers think “That’s exactly what I’m looking for!” and click on your ad instead of the other generic ads.

OTHERWISE, Google replaces your precise sales pitches for individual keywords with random generic text snippets that don’t fit on small cell phone screens. 60% of people do Google searches on cell phones.

Get Customers Today – Take advantage of my Google Search Ads Guide that shows screenshots of the new Google Ads interface. Now is a good time to update your ads.

For more information, go to www.RichBruns.com