Test Ads
Easy A/B ad tests with scientific precision.
A/B Test Two Ads Inside One Ad Group
Your Ad Group structure guarantees scientific precision
because You Put Single Keywords Into Each Ad Group
The Google Ads program always runs an ad from the Ad Group that contains the Search Keywords.
BOTH ADS show people the same words that they just put into Google search, because you put the Ad Group Keywords into Headline 1 for both ads.
The FIRST AD shows one sales pitch in Headline 2 and Description 1 for those words.
The SECOND AD shows a competing sales pitch in Headline 2 and Description 1 for those words.
Run both ads at least 200 times for scientific statistical precision.
When more people click on one of the two ads, you know with scientific certainty, that people prefer the sales pitch in that ad. Remove the ad that got the lower Click Thru Rate.
Only Run One Ad Inside Each Ad Group — Except for Testing
Take time to write your best ad first.
Complete A/B tests ASAP after both ads run 200 times — Remove loser ads fast.
Run proven ads most of the time, not experiments.
Inside the Ad Group
Click + BLUE CIRCLE to Add a Second Ad for A/B Ad Testing.
Follow the instructions in New Ad Group to set up ad properly.
Save this new ad, so you have two ads in this Ad Group to A/B test.
Make sure both ads run at least 200 times for statistical accuracy.
Remove the ad that gets the lower Click Thru Rate CTR.
Click the Pen to Replace the Current Ad
When you Save this new ad, the current ad is removed.
Clicking the Pen is faster and easier if you make small changes.
Migrate Winning Ad Text to Other Ad Groups
Many of your competitive advantages will apply to all your products or services.
It’s easy to copy and paste winning text snippets to improve ads.
Open your Campaign,
Click Ads to list all Ads in the Campaign,
Click on the Pen for each Ad, paste in the winning ad text and Save.
Avoid Clicks from Non-Buyers
sometimes necessary keywords can’t avoid non-buyers
Put words into the ad that turn non-buyers away without clicking.
You see a lower CTR Click Thru Rate, but that's not costing you money.
You don't want to pay for expensive bad clicks.
Include price to discourage literature gatherers, tire kickers and information seekers.
Keyword=Painter -- Say you're a house painter in the ad, not an artist.
Put the local town name in ad Headlines to discourage clicks from people who won’t drive that far.
