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Run this Guide on a full-size computer screen. You can’t see Google Ad program details on a small cell phone screen.

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This New Account process wants to run ads for you on all types of Google advertising that make them more money at your expense. The Guide shows how to run successful Google Search Ads yourself.

The Guide shows how to set up your Campaign so you only run cost-effective Google Search Ads.

How to navigate to your Google Search Ad Campaign.

See how to control your Maximum Cost Per Click, the geographic locations where your ads run and the hours your ads run.

Each Ad Group targets individual keywords, so every ad you run shows people who buy your products the words they just put into Google Search and why your products are better than you competitors for those precise words at the MAX Cost Per Click that you select.

Set the MAX Cost Per Click for each Ad Group so you make the most money. The Guide shows how to run your ads almost every Google search for all your scheduled hours and not pay Google too much.

Search Terms are the actual words that people put into Google Search when Google actually ran your precisely targeted ads. Examine this precise dataset of your specific business and sales territory during the last 30 days to identify new Search Keywords and Negative Keywords.

Tell Google to not run ads when people put these Negative Keywords into Google Search. You’ll waste most of your budget until you get rid of costly clicks from people who don’t buy your products.

Force Google to display your compact ads on small cell phone screens the way you want. Don’t let Google hide your targeted sales pitches with random Assets.

You can A/B test two ads in the same Ad Group with scientific precision, since you only put single Keywords in each Ad Group.