The Google Ads Program
Promotes settings that make Google more money
But you pay Google too much
The Google Search Ads Guide
Shows how the following settings make you money
Keep Your Maximum Cost Per Click Bid
Choose Search Keywords Carefully
Ad Groups with Single Keywords, Only
You Write Great Ads
You Know How Much To Bid
Tune Bids In 30 Minutes Each Month
It’s easy to run more ads the same way, when you know how.