The Google Search Ads Guide at www.RichBruns.com shows how to set up Cost Per Click Bids that make you the most money.

This video explains three bid strategies that make you money.

#1 Tune Cost Per Click Bids Every Month

Take advantage of rapid changes in competitor bids and business conditions.

It only takes 30 minutes to make serious money.
One page shows you precise competitor bid data for all your search keywords during the last 30 days.
Apply what you know about your business.

Get more customers and pay Google less.

#2 Tune Cost Per Click Bids So That Impr.(TOP)% = 60%

For the same monthly budget, it’s better to run more ads at lower positions on the Google Search Results Page. This video explains why Google research has proven this strategy gets more customers and lowers Google costs.

#3 Keep Your Actual DAILY COST lower than DAILY BUDGET Setting

This way you control Google month costs — and run ads all day at you MAX Cost Per Click bids.