Google AI Will Not Change How We Set Up Ads

The same settings that make us money today will continue to work for us, because you know your business. However, Google AI makes it confusing to find the settings that make us money in the Google Ads program.

Google AI Doesn’t Know Your Business Like You Do

You know the precise words that your customers put into Google Search - How much to pay Google for each click to your website for those specific words - And the precise ad to show for those precise search words. 

• You don’t waste money running the wrong ads to the wrong people and paying Google more than you need to.  

• Besides running cost-effective ads, your ad results create a very precise dataset inside your Google Search Campaign. This actual data shows very specific information about your business, your customers and competition in your sales territory, which helps you set up cost-effective ads and adapt to changing conditions. 

• AI and generic tools show data that might be irrelevant or misleading. For example, The Google Keywords Tool shows keywords with a high Cost Per Click that make Google more money, not because they’re cost-effective for your business.

AI “Overview” Takes Over The Top Position on Google Search

These experiments leave less space for Google Search Ads.

• Google is afraid of losing eyeballs to AI Search competitors. Google thinks AI Overview will keep people on Google Search longer and therefore won’t hurt Google Search Ads. Time will tell. Google won’t continue this experiment if it doesn’t make money, since Google makes most of their money on Google Search Ads

• With less space for Google Search Ads, I expect that our ads will run less often on small cell phone screens (60% of searches), and therefore we’ll get fewer clicks.

• Click Thru Rates should remain the same. People just see our ads less often.

• In spite of a bumpy road, Google Search Ads remain the best Internet advertising, because we can precisely target customers.

Find Cost-Effective Settings In The Google Ads Program

Problem Google uses program complexity and AI hype to make more money.

• Google hides cost-effective settings behind layers of submenus.

• Google promotes other types of Google advertising that make them more money than Google Search Ads.

• In the Google Search Ads program, Google uses AI, warnings, recommendations and misleading performance metrics to increase monthly costs - run ads less often with a higher Cost Per Click - run ads on keywords you didn’t choose that waste money on non-buyers - run random, cluttered ads that don’t show your sales pitch for the specific words people put into Google Search on small cell phone screens.

Solution The Google Search Ads Guide & 1-on-1 Coaching Make It Easy

Screenshots of the Google Ads program show cost-effective settings.

• It takes a couple hours together on an easy Zoom session to set up your Google Search Campaign with a sample ad, so you know how to run more ads yourself.

• After your ads run, we check out your ads and talk about questions.

• It only takes 30 minutes each month to adjust Cost Per Click for all of your products or services to keep up with changes in your business and competitive bidding.

• Precisely target Google’s giant dataset to make money month after month.

Recommend me to your business friends. My best customers are referrals.

For more information, go to www.RichBruns.com.